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A token that could be universally used by anyone offering a product or service on the BitcoinSV blockchain. 

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Tokens are bought and sold on the open market. This is determined by how much the seller needs to recoup from prior discounts for products or services. Usually coupons hit the bottom line and are never recouped. Coups changes that. You can also buy tokens in bulk in preparation for upcoming promotional events after cost for advertising is factored in. While the ROI might be small, again usually discounts are never recouped.

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The discount amount is set by each individual receiver. Meaning each service or product can have a separate discount and each of those can be varied as deemed by the receiver of the token.

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Using a trusted minting process and available on a trusted established market means you can count on the authenticity of each and every token sent or recieved.